Ouders van Nu is the leading brand in the Netherlands when it comes to expert information on everything related to kids and parenting. (Soon to be) parents consistently turn to Ouders van Nu’s magazines, website, forum, and social media channels for reliable information.
From early 2019 until 2024, I have been collaborating with Ouders van Nu to refresh the visual identity of their social media and online platforms. During this period, I translated their visual identity from print to digital Including the design of their social media accounts and -content, various campaigns, events, banners, newsletters, animations and illustrations to complement their on- and offline magazine articles. Always alongside their lovely team of talented designers and Art Director, Saga Soborg.
Portfolio continues after compilation image, please scroll down.
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social posts
The Instagram (and Facebook) page of Ouders van Nu serve as important sources of information for many young parents. I developed the complete redesign of their online content from the overall visual identity to the design of individual post templates in Adobe XD. Which the magazine’s editorial team can now confidently use and build on themselves.
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Illustration
I’ve made numerous illustrations to accompany their on- and offline articles. Sometimes informational (the physical changes the body goes trough before/after childbirth, how to carry your baby in a sling..). Sometimes solely for decoration purposes.
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Animation
For every new issue of Ouders van Nu magazine, I animated a little snippet to spark curiosity about it’s articles and interviews.
National holidays, celebrations or campaigns were often honoured with an animation as well: something with a little more stopping power than regular images
Please don’t multiply, copy or use my designs without my consent. Thank you!