Liselotte Legebeke is one of the Netherlands’ most prominent food writers. After working as culinary editor at JAN magazine, launching her Substack and becoming a mother, it was time to elevate her personal brand with an identity that reflects both her professionalism and growth.

Together, we took a deep dive into her work, her evolution over the past few years and the visual elements that best support her position, from colour and typography to form and tone. The result is a brand identity that feels very Liselotte, and is strategically aligned with where she is now, and where she’s headed.

This project is nearly finished, can’t wait to show more soon!